- March 2023
A Downtown Deal with Global Stakes
Selling a property in Toronto’s fast-paced downtown core isn’t just about location—it’s about precision, presentation, and staying calm when things don’t go to plan. That was the case when a former University of Toronto friend reached out to list his condo. With CN Tower views, direct PATH access, and a front-row seat to Scotiabank Arena, the unit had all the right features. The catch? He had just accepted a job overseas and needed it sold fast.
We began with thoughtful prep: strategic staging to accentuate the open layout and skyline views, professional photography, and a data-driven pricing strategy designed to draw in motivated buyers without leaving money on the table.
Interest picked up immediately, but just as momentum was building, an unexpected obstacle hit—building-wide HVAC repairs caused disruptive noise and limited access for daytime showings. Instead of losing steam, we adapted. Showings were rescheduled for quieter hours, a virtual tour was launched to maintain visibility, and I followed up with every potential buyer to keep the energy high.
One standout buyer—a corporate executive relocating to Toronto—moved quickly. Negotiations centered around aligning move-in timelines and positioning the condo’s value: the location, the ready-to-move-in condition, and the lifestyle it offered. The paperwork was finalized on a tight deadline, and my client made his international move with peace of mind.
Key Takeaways from This Experience:
- Presentation is power. Staging, photography, and price positioning shape first impressions and drive interest.
- Adaptability keeps deals alive. Noisy repairs could’ve derailed us, but flexibility and creative solutions kept buyers engaged.
- Negotiation is about alignment. It’s not just about the price—it’s about solving for timing, needs, and perceived value.
- Clear communication builds trust. Personal follow-ups and transparency helped maintain confidence on both sides.
Real estate is more than bricks and paperwork—it’s about creating seamless transitions, solving real-world problems, and building trust through action.
Let’s talk about your next move.
Published by
Zain Amjad